We're looking for a skilled Senior Marketing Data Analyst to help our Marketing team make data-driven decisions and measure the impact of marketing acquisition initiatives.

🎯 Responsibilities

1. Lead the Acquisition Marketing Measurement domain, roadmap, and prioritization with both business and technical stakeholders
2. Act as the primary partner for acquisition marketing teams (including Paid Media, Marketing Strategy, Friend Referral, and Product Marketing) for measurement strategy and data-related inquiries
3. Advise senior leadership on measurement techniques, present evaluation results, and contribute analysis to strategic decision-making
4. Drive marketing science initiatives, including acting as the analytics focal point for Marketing Mix Modeling and Customer Lifetime Value adoption by Acquisition channels
5. Own the Acquisition Marketing Test & Learn workstream, from experiment design to analysis and communication
6. Develop scalable and reliable analytics resources, including measurement frameworks, data modeling lineage, and user-friendly dashboards for marketing teams
7. Enrich the company knowledge base through documenting insights, research, data models, and data products
8. Enable stakeholders and team members by sharing analytics knowledge and documentation for business continuity
9. Contribute to the definition of OKRs and measurable goals based on initiative scope
10. Collaborate closely with a broad analytics community across marketing, business, product, finance, and operations

🛠️ Requirements

1. 5+ years of experience in marketing or product analytics, with a focus on acquisition strategies and effectiveness measurement
2. Demonstrated success partnering with both technical and business stakeholders to drive analytics maturity and strategic, data-driven decisions
3. Proven experience in Marketing Mix Modeling and in designing, implementing, and analyzing experiments
4. Expertise in statistical methods for experimental and observational data analyses in marketing or acquisition contexts
5. Highly skilled in SQL and Python or R for data cleaning, modeling, and analysis, with strong code documentation practices
6. Skilled in data storytelling and building visualizations, reports, and analytics dashboards (e.g., Tableau, Looker, Metabase, Superset)
7. Excellent communication skills, able to explain complex analytical and technical topics to non-technical audiences
8. In-depth knowledge of marketing topics such as audience segmentation, targeting, marketing data enrichment (tracking and naming conventions), and improving marketing performance

➕ Nice to have

1. Experience in high growth startups, especially with marketing acquisition, brand marketing measurement, strategy, or conversion rate optimization
2. Background in fintech environments

🤗 We offer

1. Opportunities for rapid career growth
2. Personal development budget
3. Work from home budget
4. Discounts for fitness and wellness memberships, language learning apps, and public transportation
5. Additional annual leave with each year of service
6. High degree of autonomy and access to advanced technologies
7. Relocation package and visa support if needed
8. Friendly, diverse, and supportive team environment