We're looking for a skilled Senior Data Analyst to join a Performance Marketing team, optimizing strategies across SEM, Paid Social, Display, Video, and other digital channels for a range of products.

🎯 Responsibilities

1. Analyze large, complex datasets to uncover opportunities and drive improvements in SEM performance, including efficiency, elasticity, seasonality, market shifts, and LTV-based bidding strategies.
2. Contribute to the design and enhancement of automated bidding logic using statistical models, demand trends, and auction dynamics.
3. Apply a systematic approach to campaign performance analysis, identifying optimization levers based on efficiency, risk exposure, and timing.
4. Develop and maintain dashboards and monitoring tools to track campaign results and algorithmic behavior.
5. Collaborate with Data Science to integrate predictive models, forecasting tools, and simulation frameworks into SEM decision-making systems.
6. Work closely with Data Engineering and Product teams to embed SEM logic in production systems.
7. Continuously test and iterate on SEM data pipelines, model inputs, and optimization logic for improved performance tracking and bidding accuracy.
8. Design and interpret A/B and incrementality tests to evaluate bidding strategies and campaign adjustments.
9. Effectively communicate data-driven insights to both technical and non-technical stakeholders to drive rapid iteration and optimization.

🛠️ Requirements

1. Bachelor’s or Master’s in a quantitative field (Mathematics, Statistics, Physics, Engineering, or similar).
2. 4+ years of experience with SQL, Python or R, and BI tools such as Looker Studio, Tableau, Power BI, or MicroStrategy.
3. Background in quantitative analysis, data science, or a similar role, ideally within travel, financial trading, or tech sectors.
4. Strong ability to work with large datasets and integrate data from multiple sources for advanced analysis.
5. Deep understanding of how data insights impact performance marketing and business outcomes.
6. Analytical mindset with proven ability to extract, interpret, and translate data into actionable insights.
7. Demonstrated curiosity, strong problem-solving skills, and a passion for analytical exploration and methodological innovation.
8. Excellent written and verbal communication skills, able to translate findings for technical and non-technical audiences.
9. Proactive, organized self-starter with strong attention to detail and the ability to thrive in a fast-paced environment.

➕ Nice to have

1. Solid understanding of digital advertising channels (SEM, Paid Social, Display, Video); experience in the travel industry is a plus.
2. 5+ years in a data-intensive role focused on quantitative decision-making and optimization.
3. Experience with marketing analytics platforms such as Google Analytics, Adobe Analytics, or similar tools for measuring marketing performance.

🤗 We offer

1. Competitive compensation package, including flexible benefits, performance-based bonuses, membership perks, and equipment with ownership options.
2. Access to continuous learning opportunities: Coursera, workshops, tech training, leadership development, and a comprehensive onboarding program.
3. Personalized career growth with internal mobility, customized paths, and development programs.
4. Flexible, outcome-focused work environment supporting a healthy work-life balance.
5. Engaging social environment with after-work events, sports communities, themed parties, and relaxed dress code.
6. Culture that encourages innovation, risk-taking, and sharing ideas—supported by diverse, high-performing teams in an Agile environment.